The Vision
Gelato
Gherardini focuses on bringing together all of the elements
for an authentic Italian café. We provide competitively
priced products, exclusive territory and distribution rights,
and the support to ensure your business is a success. Within
your territory, you can sell to consumers, manufacture gelato,
distribute gelato and coffee, create a franchising operation,
or any similar business mix that makes sense for your business
plan. We would like the people to come in to your establishment
and enjoy a scoop of gelato or a cup of Caffe del Doge espresso
just as if they were in Italy. A unique Italian experience
unlike any other - this is our goal. So how do you get started?
1. Opening/Owning
a Café
In order to successfully promote sales and distribution in you area, a local
retail outlet is essential. The location will also help you coach people you
license or franchise to within your exclusive territory.
2.
Local Dairy Production Agreement
A distinctive feature of our gelato is that it is made fresh locally. In order
to do this, our dry mix must be blended with cream and other fresh liquid ingredients.
We will provide you with a list of local dairies and help you in selecting
the one right for you. The liquid mix is then blended with flavors and frozen
in special batch freezers by you or by the local dairy you have selected.
3.
Equipment
To distribute and/or sell gelato, you will need a freezer to stock and maintain
an inventory of it. A cooler or refrigerator is also needed to keep the liquid
mix prepared by the local dairy fresh for a few days if you decide to complete
the batch freezing process yourself.
4.
Product Purchase
Although we offer many authentic Italian products that can enhance your operation,
there are only three things we insist you purchase from us to maintain your
exclusivity. These include the Gherardini gelato dry mix and flavors, the
Caffe del Doge coffees, and the equipment to make and display both operations. This
requirement helps assure consistent quality and continues to meet the high
expectations that consumers associate
with all Gherardini products.
5.
Training
We provide on site training for you and your staff on all of our products.
We will carefully review all operating procedures for your equipment and supplies
prior to your store opening. Our objective is to have you and your staff as
comfortable as possible with the entire operation. Gelato Gherardini charges
a modest amount for this initial training and on-site assistance. This fee
is to reimburse us for the time and travel costs for our personnel to visit
your location to help get you started.
6.
Support
Building momentum on our first visit and initial setup, we will return to further
develop your facility and product line. As your comfort level grows with the
gelato and the rest of the Gherardini line so will your benefits. We also require
a small consulting fee in the first year that becomes optional in subsequent
years. We require this fee to encourage you to use our expertise to help ensure
your business success and to make sure there are qualified people available
at Gelato Gherardini to take care of your questions and concerns.
7.
Marketing
We have the worldwide connections to bring authentic Italian products to your
hometown store and the buying power to make them cost competitive with less
appealing domestic products. We work closely with you to develop specialized
marketing tools and a business strategy to capitalize on the full development
of your establishment. Gelato Gherardini also partners with several design
firms to aid you in any print work or web related needs.
Still
have questions??? Try our FAQs page.
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